How Virtual Tours Help Promote Your School & Fill Student Places
Insights
How Virtual Tours Can Help Promote Your School and Fill Student Places
When it comes to attracting new families, first impressions are everything. For schools looking to stand out in an increasingly competitive landscape, a school virtual tour is one of the most effective ways to showcase your environment, facilities and ethos.
Whether you are looking to boost open day attendance, improve enquiries or increase applications, a professional virtual school tour can help you do just that. No more than ever, in an increasingly competitive environment, is the need for marketing that extends beyond still imagery and video.
Here is how a 360 virtual tour for schools can support your promotion efforts and help fill those student intakes.
Reach More Families Instantly
Not every parent or pupil can attend an open day. Some live further afield, and some are relocating. Some simply cannot make the available dates. A virtual tour for schools removes that barrier.
With a 360 school tour available online, families can explore your setting at any time, from anywhere. Whether they are browsing from their sofa or researching schools late at night, your school is always accessible.
Showcase Your Strengths in the Best Light
A school virtual tour is your chance to show your location at its very best. From classrooms and science labs to music rooms, sports facilities and outdoor spaces, you can highlight the areas that make your school unique.
Hotspots allow you to embed welcome videos from your Headteacher, testimonials from pupils or downloadable prospectuses. This helps create a more personal and engaging online school tour for prospective families.
Support Your Marketing Campaigns Year Round
Your 360 virtual school tour is not just for open days. It becomes a valuable part of your ongoing marketing strategy. You can embed it on your website, promote it on social media, include it in digital newsletters or link to it in emails.
During key admissions windows, whether for Early Years, Secondary or Sixth Form, having a high quality interactive school tour available online can increase engagement and drive more enquiries.
Improve Open Day Conversion Rates
Many families will view your virtual tour of the school before deciding whether to visit in person. A welcoming and well presented tour can give them the confidence to book a place at your open event.
By the time they arrive, they already feel familiar with the space. This often leads to more meaningful conversations on the day and a stronger connection to your school.
Make Your School More Accessible
Virtual tours help make your school more inclusive. Whether it is a family with mobility concerns, a busy working parent or someone moving to the area from abroad, having a school virtual tour online means they can experience your environment without barriers. One popular area for virtual tours in schools is with SEN (Special Educational Needs) students, where providing a in-depth tour of the environment helps alleviate anxiety, allows them to orientate themselves prior to attending, and ultimately leading to a smoother transition period.
It also allows international applicants or boarding families to get a feel for your school long before they visit in person.
Full Control with Our Tour CMS
Every virtual school tour we produce includes full access to our easy to use content management system. This gives you complete control of your tour, allowing you to make updates quickly and confidently.
You can change videos, add new images, update your admissions links or include seasonal content, keeping your interactive school tour fresh and relevant all year round. Read more about our thoughts on CMS virtual tours here.
Final Thoughts
A high quality virtual tour for schools is more than just a digital tool. It is a gateway for families to connect with your school, get a feel for your values and see what makes your setting special.
In today’s competitive admissions landscape, it can be the deciding factor in whether a family chooses to apply or looks elsewhere.
Looking to promote your school and fill those student places with a bespoke virtual school tour? Get in touch with us today. We would love to help bring your school to life online.
