The Cancer Research UK (CRUK) Cambridge Institute is one of the largest cancer research facilities in Europe. They bring together biologists, clinicians, chemists, engineers and computer scientists to help understand, prevent and treat cancer. We shot, edited and designed this amazing virtual tour showing the process a sample will take through the facility. Take your own journey through the lab and see how some of the biggest questions in cancer research are being answered.

This tour has been developed to help show the important work that goes on not just in this lab, but in labs throughout the country for Cancer Research UK. Each scene features multiple information points describing the work being carried out, combining a range of content to explain the processes that are undertaken in each area. The tour was then wrapped up in a tour skin in keeping with CRUK branding guidelines.

Built on our exclusive editor platform

With our editor platform, Pxlbake, CRUK can update their content anytime, keeping it relevant for years. Built-in analytics provide insights into usage, allowing data-driven refinements. User feedback helps fine-tune hotspots, scenes, and navigation for an optimised virtual tour. The CRUK team can also update imagery and add new locations over time, continuously improving the experience.